GLOSSARY OF DEFINITIONS, FORMATS, TERMS & POLICIES


DEFINITIONS
    M = Per Thousand.
    ENTIRE LIST = Customer Must Order The Full List.
    MINIMUM TEST LOT = 5,000 Names
    A. In Some Cases, A 3,000 Name Minimum Test Lot Or Less Is Acceptable.
    PLEASE INQUIRE!!
W.S. PONTON
ADDRESSING MATERIAL:
4-Up Labels
4-UP CHESHIRE (plain listing sheet) LABELS-These Are The Most Popular & Least Expensive Format. UN-GUMMED LABELS Are Designed For Speedy Affixing By Mailing House Machines. They Are Also Used As Listing Sheets, For Telemarketing & Phone Prospecting.
Pressure Sensitive Labels
PRESSURE SENSITIVE (peel & stick) LABELS-These Adhesive-Backed, Press-On Labels Are Mounted 4 Across On Wax-Type Paper & Generally Affixed Manually.
Magnetic Tape
MAGNETIC TAPE-Lists Can Be Furnished On 9 Channel-1600 Or 6250 BPI Magnetic Tape, With A Tape Dump & Tape Layout, For Most Main Frame Computers, Other Modes & Blockings Can Be Made Available.
E-MAIL & FTP-List Can Be E-Mailed To Your Address Or Directly To Your Client's In Any Format That You May Request. Also Ponton Will Place Your List On An FTP Site To Save You And Your Company Time, Please Ask Your Account Representative About Our E-Mailing Services.
Diskettes
DISKETTES-All Of Our Lists Are Available On 3-1/2" Or 5 -1/4" Diskettes. All Formats Are Available. Please check Programs & Compatibility With Our Sales People Prior To Ordering. These Names Are For Unlimited Usage, & Are Custom Generated To Your Specifications!
Index Cards
3"x5" INDEX CARDS-These Are Furnished With 1 Record Per Each Card
A. for Us To Furnish These Cards Is Extremely Costly & We Recommend Your Buying Pressure Sensitive (Peel & Stick) Labels & Affixing Them To Your Own, Locally Purchased, Index Cards.
B. The Freight On Index Cards, Due To The Weight Factor, Is Triple The Normal Rates & Thus, They Are NOT Economically Feasible For You To Obtain. However, IF YOU INSIST, We Will Prepare Them For You.
Galley Listing Sheets
GALLEY LISTING SHEETS-These Are Furnished, With One Record Per line & Approximately 50 Lines Per Page. However, Practically All Of Our Customers Substitute 4-Up Cheshire (Plain Listing Sheet) Labels, Thus Avoiding This Costly Expense.

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U.S.A.: 800-628-7806 • PA: 412-782-2360 • Canada: 1-800-541-8540 • FAX: 412-782-1109 • http://www.wsponton.com/

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