The conservative audience encompassed in this premium mailing list is comprised of self-reported, active money market fund investors or qualified inquirers expressing an interest to invest a minimum of $10,000 within the last 12 months.  These traditional depositors have expressed that safety and security outweigh return and growth and also indicate a preference for conservative institutions that focus on safety and stability.  This conventional audience indicates that consideration will be given to short term, ready-access investment products without surrender fees.  All marketing data points, self-reported and public, are audited and double verified each month through 2 or more organic sources ensuring superior accuracy and a receptive and responsive audience.