WS Ponton mailing lists are second to none. The company has established original, exclusive sources for their mailing lists. Combining that with exacting hygiene practices provides clients a precision-targeted audience for every campaign.
WS Ponton is an original
The firm is the premier supplier of mailings lists for the affluent markets. They not only lead the market, their knowhow and experience established it. The firm performs every available hygiene technique, including NCOA, CASS and DPV. WS Ponton further qualifies material through a systemized regimen that examines every facet of every record.
Fundamental demographics are cross-checked at least twice against two different sources. WS Ponton quantifies income level through a proprietary algorithm composed of 62 criteria, yielding exceptionally accurate statistics. The firm scrutinizes net worth by applying more than 160 separate criteria to establish authentic results. The more individualized the demographic and psychographic, the more WS Ponton drills down to verify.
Not just a mailing list provider – a true data partner
WS Ponton employs market expertise to provide unequalled, first-class service. From data inquiries through order processing, the firm takes on the additional responsibility of ensuring that every campaign employs the best, targeted audience. Trained staff handles each data inquiry personally, thoroughly and quickly. A specialized team processes orders, bringing their insight, background and experience into play -- they ask the right questions to guarantee that client campaigns target the most narrowly defined and responsive audience.
Premium data translates into premium savings. The company beats industry averages for deliverability and U.S. mail discounts -- clients regularly report delivery rates of 96 percent or more. By guaranteeing that every promotion targets the most intensely qualified and accurately defined audience available, WS Ponton dramatically increases ROI.
Second to none
Original sourcing, market expertise and, of course, the most elite data makes WS Ponton second to none. Unswerving dedication and passion account for our position as the market leader. By aiming for the highest achievement in every aspect of our work, WS Ponton improves the bottom line for our clients. We have been improving the bottom line for more than 100 years.
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