Data + Marketing Solutions | 100 Years


List Broker

List Brokerage Services - Exclusive Marketing Partners

WS Ponton’s service to list brokers as well as advertising agencies, marketing consultants, database marketing firms, and market research companies is unparalleled. They have established original, exclusive sources for their marketing data, mailing lists, opt-in emails and combined that with painstaking hygiene practices which ultimately provide clients with a precision-targeted audience for every campaign.

WS Ponton is the premier supplier of marketing data, mailing lists and opt-in emails of affluent markets for list brokers. This company performs every available hygiene technique, including NCOA, CASS and DPV. Material is further qualified through a systemized regimen that examines every facet of every record.  List Brokers and other qualified industries (list below) are eligible for a direct marketing professional discount of 25%.

Essentially, fundamental marketing demographics are cross-checked at least twice against two different sources. Furthermore, income level is quantified through a proprietary algorithm composed of 62 criteria, yielding exceptionally accurate statistics. WS Ponton digs deeper still, and scrutinizes net worth by applying more than 160 separate criteria to establish authentic results. List brokers will be content to hear that the more individualized the demographic and psychographic, the more WS Ponton drills down to verify accuracy and relevancy.

Not just a data provider – a true data partner

The WS Ponton list brokerage team employs market expertise to provide unmatched first-class service for every list broker, ad agency, and marketing consultant or firm. From the opening list broker data inquiries through processing orders, this company takes on the additional responsibility of ensuring that every campaign engages the best targeted audience. Trained list brokerage staff handles each data inquiry personally, thoroughly, and quickly. A specialized list brokerage service team then processes orders bringing their own insight, background, and experience into play; they ask the right questions to guarantee that client campaigns will target the most narrowly defined and responsive audience.

Premium data translates into premium savings

Time and time again, WS Ponton mailing lists beat industry averages for U.S. mail discounts and deliverability: clients regularly report delivery rates of 96 percent or more. By guaranteeing that every promotion targets the most intensely qualified and accurately defined audience available, WS Ponton will dramatically increase the ROI of every client.

Industries also eligible for 25% discount:

  • Mailing List Brokers
  • Mailing List Resellers
  • Media Buyers
  • Lettershops
  • Mailing and Fulfillment Houses
  • Market Research Companies
  • Marketing Companies
  • Advertising Agencies
  • Printing Companies
  • Direct Marketing Firms
  • Direct Marketing Agencies
  • Market Research Companies
  • Publishers
  • Data Acquisition Professionals
  • Data Brokers
  • Email Marketers
  • Email Marketing Companies
  • Branding and Brand Awareness Companies
  • Online Advertisers


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